How much does GoHighLevel cost per month?

GoHighLevel offers three plans: Starter at $97/month (1 sub-account, 1 user), Unlimited at $297/month (unlimited sub-accounts and users, white-label), and SaaS Pro at $497/month (everything in Unlimited plus SaaS mode and auto-billing). All plans include the core CRM, funnel builder, email, calendars, and automation.

Does GoHighLevel have hidden fees?

The plan pricing is straightforward, but there are usage-based costs to be aware of. SMS and phone calls are billed through Twilio at pass-through rates (~$0.0079/segment for SMS, ~$0.013/min for calls). Email sending is included for standard volumes. Premium AI features and workflow triggers have small per-use costs. For most users, expect an additional $20-50/month on top of your plan.

Is GoHighLevel cheaper than HubSpot?

Yes, significantly. GoHighLevel Starter at $97/month includes CRM, funnels, email marketing, calendars, and automation. To get equivalent features in HubSpot, you'd need Marketing Hub + Sales Hub at $1,000+/month. Even with GoHighLevel's usage-based costs factored in, you're saving 80-90%.

Can I try GoHighLevel before paying?

Yes. GoHighLevel offers a 14-day free trial by default. Through our partner link, you get an extended 30-day free trial with full access to all features. A credit card is required but you won't be charged until the trial ends. You can cancel anytime during the 30 days.

Which GoHighLevel plan should I choose?

Starter ($97/mo) is ideal for solopreneurs, coaches, and small businesses who need one business account. Unlimited ($297/mo) is the most popular choice for agencies managing multiple clients who need white-labeling, API access, and unlimited sub-accounts. SaaS Pro ($497/mo) is for agencies ready to resell GoHighLevel as their own branded SaaS product with automated client billing.

Does GoHighLevel offer annual pricing or discounts?

Yes. GoHighLevel offers annual billing with approximately 17% savings (equivalent to 2 months free). Starter annual is ~$970/year (vs $1,164 monthly billing), Unlimited annual is ~$2,970/year (vs $3,564 monthly). We recommend starting with the 30-day free trial first, then switching to annual once you're committed.

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GoHighLevel Pricing 2026: Plans, Costs & Hidden Fees Explained

Complete breakdown of every GoHighLevel plan. What you actually pay, what’s included, and the usage-based costs nobody talks about.

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GoHighLevel Plans & Pricing

Three plans to fit solopreneurs, growing agencies, and SaaS builders. All include the core platform.

Starter

$97/mo

For solopreneurs and small businesses getting started with an all-in-one platform.

1 sub-account (business)
1 user
Full CRM & pipeline management
Funnel & website builder
Email marketing
Calendar & booking
Workflow automation
SMS & phone (usage-based)
Reputation management

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Detailed Feature Comparison

Side-by-side breakdown of what each GoHighLevel plan includes.

Feature	Starter ($97/mo)	Unlimited ($297/mo)Best Value	SaaS Pro ($497/mo)
Sub-accounts	1	Unlimited	Unlimited
Users	1	Unlimited	Unlimited
Contacts	Unlimited	Unlimited	Unlimited
Funnels & websites	Unlimited	Unlimited	Unlimited
CRM & pipelines	✓	✓	✓
Email marketing	✓	✓	✓
SMS & phone (Twilio)	✓ usage-based	✓ usage-based	✓ usage-based
Calendar & booking	✓	✓	✓
Workflow automation	✓	✓	✓
Reputation management	✓	✓	✓
White-label branding	✗	✓	✓
API access	✗	✓	✓
Branded desktop app	✗	✓	✓
Custom domains	✗	✓	✓
SaaS mode	✗	✗	✓
Auto-billing clients	✗	✗	✓
App marketplace	✗	✗	✓
Rebilling (SMS/email)	✗	✗	✓

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GoHighLevel Hidden Costs: What You Actually Pay

We believe in transparency. Here are the usage-based costs that are separate from your plan price.

SMS & Phone Costs

GoHighLevel uses Twilio for SMS and phone at pass-through rates. You only pay for what you use.

~$0.0079 per SMS segment (US)
~$0.013/min for outbound calls (US)
~$0.0085/min for inbound calls (US)
$1.15/mo per phone number

Rates vary by country. These are US estimates based on Twilio pass-through pricing.

Email Sending

Email is included in all plans via the built-in Mailgun integration. High-volume senders should be aware of limits.

Included for standard volumes
~$0.675 per 1,000 emails beyond included volume
Custom SMTP/Mailgun accounts supported
No limit on contacts or lists

Most users stay within the included email volume. Heavy email marketers may want their own Mailgun account.

LC Phone (Built-in Telephony)

LC Phone is GoHighLevel’s native phone system, an alternative to Twilio with simplified setup.

$1.15/mo per phone number
$0.014/min outbound calls
$0.0085/min inbound calls
Includes call tracking, recording, and voicemail

LC Phone is optional. You can use Twilio directly or LC Phone depending on your preference.

Premium Actions & AI

Some advanced workflow features and AI tools have usage-based pricing.

$0.01-0.03 per premium workflow trigger
Varies for AI-powered conversation features
$0.02-0.05 per content AI generation
Review AI and booking AI billed per interaction

Premium actions are optional. Core automation is fully included in all plans at no extra cost.

Bottom line: For most small businesses, expect $97/mo plan + $20-50/mo in SMS/phone usage. Agencies on Unlimited typically spend $297 + $50-200/mo in usage, depending on client volume.

GoHighLevel vs Competitors: Pricing Comparison

How does GoHighLevel’s pricing stack up against the alternatives?

Platform	Starting Price	All-in-One?	Key Limitation	Best For
GoHighLevelPick	$97/mo	✓ Yes	Learning curve	Agencies, solopreneurs
HubSpot (Marketing + Sales)	$1,000+/mo	✓ Yes	Expensive at scale	Enterprise teams
ClickFunnels	$147/mo	✗ Funnels only	No CRM, no SMS	Funnel builders
Pipedrive	$14/mo + add-ons	✗ CRM only	No funnels, no email marketing	Sales teams
ActiveCampaign	$49/mo	✗ Email + CRM	No funnels, no phone	Email marketers

GoHighLevel replaces multiple tools at a fraction of the combined cost.

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Replace 6 Tools With One Platform

GoHighLevel replaces your entire marketing stack. Here’s what you’d pay separately.

ClickFunnels

$147/mo

ActiveCampaign

$49/mo

Calendly

$12/mo

Twilio

$150/mo

HubSpot CRM

$800/mo

Reputation.com

$110/mo

$1,268/mo → $97/mo

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