GoHighLevel vs 
Monday.com CRM 2026
All-in-one marketing CRM vs project management hybrid. We compare GoHighLevel and Monday.com CRM on features, pricing, ease of use, and which one fits your business best.
Quick Comparison
GoHighLevel is built for marketing and sales. Monday.com is built for project management with CRM features. Different tools for different needs.
GoHighLevel
All-in-one marketing & sales CRM
$97/mo
Flat rate · Unlimited contacts
Best for: Agencies, coaches, service businesses needing CRM + funnels + SMS + automation
Try Free 30 DaysMonday.com CRM
CRM + project management hybrid
$12/seat/mo
Per seat · Free plan (2 seats)
Best for: Teams needing project management + basic CRM in one visual workspace
Try Free 14 DaysGoHighLevel vs Monday.com: Feature-by-Feature
A detailed look at 15 key criteria to help you decide.
| Feature | GoHighLevel |
Monday.com |
|---|---|---|
| Starting Price | $97/mo (flat) | $12/seat/mo |
| Free Plan | ✕ No | ✓ Yes (2 seats) |
| Free Trial | 30 days | 14 days |
| CRM & Pipeline | ✓ Full CRM | ✓ Visual CRM |
| Project Management | ✕ No | ✓ Advanced |
| Funnel / Website Builder | ✓ Built-in | ✕ No |
| Email Marketing | ✓ Full campaigns | Basic (via integrations) |
| SMS Marketing | ✓ Built-in | ✕ No |
| Marketing Automation | ✓ Advanced | Basic workflow automations |
| Appointment Booking | ✓ Built-in | ✕ No (via integrations) |
| White-Label / SaaS Mode | ✓ Full | ✕ No |
| Team Collaboration | Basic | ✓ Advanced |
| Integrations | 200+ (+ Zapier) | 200+ (+ Zapier) |
| Mobile App | ✓ iOS & Android | ✓ iOS & Android |
| User Ratings | 4.9/5 (Trustpilot) | 4.6/5 (G2, 225K+ customers) |
Read our full reviews: GoHighLevel Review · Monday.com CRM Review
Pricing: GoHighLevel vs Monday.com
Flat-rate vs per-seat pricing. The right model depends on your team size.
GoHighLevel
Starter
$97/mo
Flat rate · Unlimited contacts
- ✓ Full CRM + pipeline
- ✓ Funnel & website builder
- ✓ Email + SMS marketing
- ✓ Automation workflows
- ✓ Appointment booking
- ✓ 30-day free trial
Unlimited: $297/mo
SaaS Pro: $497/mo
Monday.com CRM
Free
$0/mo
Up to 2 seats
- ✓ Basic CRM boards
- ✓ 1,000 contacts
- ✕ No automations
- ✕ No integrations
Basic: $12/seat/mo
Standard: $17/seat/mo
Pro: $28/seat/mo
Enterprise: Custom
Pricing Takeaway
Monday.com is cheaper for small teams of 1-5 people who only need CRM + project management. At $12-28/seat/month, a 5-person team pays $60-140/month. However, if you also need funnel building, email marketing, SMS, and booking tools separately, the combined cost exceeds GoHighLevel’s $97/month flat rate. For solo founders and agencies, GoHighLevel offers better total value.
Feature Deep Dive: Who Wins Each Category?
We tested both platforms across 4 critical areas. Here is what we found.
Project Management
Winner: Monday.com
Monday.com was built as a project management tool first. It offers Kanban boards, Gantt charts, time tracking, workload management, and advanced task dependencies. GoHighLevel has no project management features at all. If your team relies on structured PM workflows, Monday.com is the clear winner here.
CRM & Sales Pipeline
Winner: GoHighLevel
Both platforms offer visual sales pipelines, but GoHighLevel goes further with built-in lead scoring, opportunity tracking, multi-pipeline management, and deep automation triggers. Monday.com’s CRM is functional but simpler — it lacks features like automated follow-ups, SMS sequences, and revenue attribution that sales-heavy teams need.
Marketing & Automation
Winner: GoHighLevel
This is not even close. GoHighLevel includes a funnel builder, landing pages, email campaigns, SMS marketing, social media scheduling, reputation management, and a full workflow automation engine. Monday.com offers basic board automations (if X happens, do Y) but no marketing capabilities. You would need 3-4 additional tools to match what GoHighLevel includes natively.
Team Collaboration
Winner: Monday.com
Monday.com excels at team collaboration with shared workspaces, real-time updates, file sharing, @mentions, guest access, and customizable dashboards that give managers full visibility. GoHighLevel focuses on client-facing communication (calls, SMS, emails) rather than internal team coordination. For teams that need to collaborate on projects alongside CRM data, Monday.com is stronger.
Pros and Cons
An honest look at the strengths and weaknesses of each platform.
GoHighLevel
Pros
- Replaces 6+ tools for $97/mo CRM, funnels, email, SMS, booking, automation in one
- Unlimited contacts on all plans No per-contact pricing surprises
- White-label SaaS mode Resell as your own platform
- Extended 30-day free trial Via partner links, vs 14-day standard
- Built-in funnel and website builder No need for ClickFunnels or WordPress
Cons
- No project management features Not designed for team task tracking
- Steep learning curve Many features can feel overwhelming
- SMS/calling costs extra Twilio-based usage fees on top of subscription
- No free plan $97/mo minimum after trial ends
- UI can feel cluttered So many menus and options
Monday.com CRM
Pros
- Free plan for up to 2 seats Great for testing or micro-teams
- Excellent project management Kanban, Gantt, time tracking, dependencies
- Intuitive visual interface Easy to learn, low onboarding time
- 225K+ customers worldwide Proven at scale, 4.6/5 on G2
- Strong team collaboration Shared workspaces, dashboards, guest access
Cons
- No funnel or landing page builder Need separate tools for marketing pages
- No SMS or advanced email marketing Requires third-party integrations
- No white-label option Cannot resell under your brand
- Per-seat pricing adds up $28/seat/mo on Pro for a 10-person team = $280/mo
- CRM features are secondary PM tool first, CRM second
Who Should Choose Which?
The right CRM depends on how you work, not just what features you need.
Marketing Agencies
You manage clients, run campaigns, and need funnels + CRM + automation in one place. White-label mode lets you resell the platform.
Pick: GoHighLevel
Project-Based Teams
You manage tasks, deadlines, and deliverables across multiple projects. You need Gantt charts, workload views, and team dashboards.
Pick: Monday.com
Solo Coaches & Consultants
You need a CRM with booking, email sequences, and a simple funnel to capture leads. One tool instead of five separate subscriptions.
Pick: GoHighLevel
Collaborative Sales Teams
Your sales team needs to track deals alongside projects. You value visual boards, easy onboarding, and cross-department visibility.
Pick: Monday.com
Local Service Businesses
You need reviews management, appointment booking, SMS follow-ups, and a local SEO-friendly website. All built-in with GoHighLevel.
Pick: GoHighLevel
Budget-Conscious Startups
You need a free or very low-cost CRM to manage contacts and basic pipelines. Monday.com’s free plan and $12/seat entry point wins here.
Pick: Monday.com
Frequently Asked Questions
It depends on your needs. GoHighLevel is better for agencies and solopreneurs who need an all-in-one marketing and sales platform with funnels, SMS, email marketing, and white-label capabilities. Monday.com is better for teams that need strong project management alongside basic CRM functionality. Read our full GoHighLevel review and Monday.com CRM review for more detail.
No, not fully. Monday.com lacks key marketing features that GoHighLevel offers: funnel/website builder, SMS marketing, email campaigns, appointment booking, and white-label SaaS mode. Monday.com is primarily a project management tool with CRM add-on capabilities. You would need 3-4 additional tools to match GoHighLevel’s marketing features.
Monday.com is cheaper per seat, starting at $12/seat/month with a free plan for up to 2 users. GoHighLevel starts at $97/month flat rate with unlimited contacts. However, GoHighLevel replaces multiple tools (CRM + funnels + email + SMS + booking), so the total cost of ownership can be lower if you currently pay for those separately.
Monday.com offers basic workflow automations for task management and notifications, but it does not include marketing automation features like email sequences, SMS campaigns, funnel builders, or lead nurturing workflows. For marketing automation, GoHighLevel is the stronger choice by a wide margin.
Yes, both offer free trials. Monday.com has a 14-day free trial plus a permanently free plan for up to 2 seats. GoHighLevel offers a 14-day free trial (extendable to 30 days through our partner link). Both let you explore the platform before committing.
Yes, some teams use Monday.com for internal project management and team collaboration while using GoHighLevel for client-facing CRM, marketing, and sales automation. They can be connected via Zapier or Make for data syncing between the two platforms. This hybrid approach works well for agencies that need both strong PM and marketing tools.
Our Verdict: GoHighLevel vs Monday.com
GoHighLevel and Monday.com serve fundamentally different needs. GoHighLevel is the better CRM for anyone who needs marketing, sales automation, funnels, and client communication in one platform. Monday.com wins when your priority is project management with a CRM layer on top. For agencies, coaches, and service businesses focused on growth, GoHighLevel delivers more value per dollar. For collaborative teams managing complex projects, Monday.com is the smarter choice. See our full best CRM for small business guide for more options.
No commitment on either platform. Cancel anytime during your trial.